Privacy Policy
Effective Date: March 5, 2026 This Privacy Policy (“Privacy Policy”) explains how Optimal (“Optimal”) uses Personally Identifiable Information (“Personal Information”) and applies to all individuals who use our web site, our mobile software application (“App”), or our application programming interfaces and data services (“API Service”) on or after the Effective Date. Please read this Privacy Policy carefully. If you do not agree to our practices, please do not download, install, register, subscribe or create an account using the App, nor use https://www.optimal-bet.com (the “Site”), nor access the API Service, nor otherwise interact with Optimal. Optimal respects the privacy of users of the App and visitors to our Site. Please read this Privacy Policy carefully so that you understand what information we collect and what we do with that information. This Privacy Policy applies to information collected through use of the App, online through the Site, and through the API Service, but does not describe all the ways in which we may collect or use information obtained offline or through any other means. Please contact us if you have any questions or comments about our privacy practices or this Privacy Policy. You can reach us online at [email protected]. You can reach us via postal mail at the following address: Optimal Attention: Privacy Office 1247 Waukegan Road Suite 100 Glenview, IL 60025 PROTECTING THE PRIVACY OF CHILDREN Children should always get permission from their parents before sending any information about themselves (such as their names, email addresses, and phone numbers) over the Internet, to us or to anyone else. Our website is not directed at children under 18 and we won't knowingly allow anyone under 18 to provide us any personally identifying information; if you're under 18, please don't provide any information about yourself on the App, the Site, or the API Service. 1. Types of Personal Information We Collect. Personal Information is information that can be used to identify, locate, or contact an individual. It also includes other information that may be associated with Personal Information. In some cases, Personal Information is used on its own or with other information to identify, contact, or locate a single person, or to identify an individual in context. We collect the following types of Personal Information: - Contact Information that allows us to communicate with you, such as your name, postal addresses, email addresses, telephone numbers, or other addresses at which you receive communications from or on behalf of Optimal. - Relationship Information that helps us to understand who you are and what types of services may interest you. This includes lifestyle information; location information related to your state/province, city, or neighborhood; demographic information (e.g., birth date, age, gender); and information about friends who refer you or whom you have referred. - Transaction Information about how you interact with Optimal, such as the items you view and purchase; other information about how you use the App, our web site, email, other communications, and applications; and how you interact with Optimal's merchants, business partners, and service providers. This includes consumption information related to App Store purchases, such as usage patterns, subscription activity, refund history, and transaction metadata that may be shared with Apple for App Store Server API compliance. - Mobile Location Information to help us offer information that we believe you may find relevant or useful, if you have activated one of our mobile applications and permitted your mobile or other location-aware device to transmit location data. We gather mobile location information by using your mobile device’s GPS settings, interactions with WiFi network access points, cellular telecommunications access points, your IP address, and information combined with third party sources of such information. 2. How Optimal Collects Personal Information. We ask you for Personal Information (including Contact Information, Relationship Information, and Financial Account Information) when you register, subscribe, create an account, make a purchase, or otherwise interact with the App, the Site or contact Optimal. We collect Transaction Information when you use the App or our Site. We use cookies and related technologies to collect information about your computer and your interaction with the Site and/or the App and our business partner websites. We also collect Transaction Information if you contact us via telephone, email, text, postal mail, social media interaction, or other methods of communication, such as for customer support purposes. If you use a social media platform or your mobile device (or other method of communication) to interact with Optimal or the Site and/or the App, the application may have a specific privacy policy that governs the use of Personal Information related to that application. For example, if you use a mobile application and your mobile device’s settings allow it, we may collect Mobile Location Information from your device. Our application may be designed to collect information even if you are not logged into the Optimal App or Site. If you have questions about the security and privacy settings of your mobile device, please refer to instructions from your mobile service provider or the manufacturer of your device to learn how to adjust your settings. We may receive additional Personal Information from third parties. We may use this Personal Information to enhance other information we have about you to help us better understand you and to otherwise enhance the Site and/or the App or Optimal services. 3. How Optimal Uses Personal Information. Optimal uses Personal Information to: - Operate and improve our Site; - Facilitate transactions; - Evaluate the types of offers, products or services that may be of interest to customers; - Track transactions and perform other analytics; - Provide customer support, including to our merchants or business partners; - Fulfill requests for Optimal services; - Communicate and provide additional information that may be of interest to you about Optimal and our merchants and business partners, such as Optimal news, special offers and coupons, announcements, and marketing materials; - Send you reminders, technical notices, updates, security alerts and support and administrative messages service bulletins, or marketing; - Provide advertisements to you through the Site and/or the App, email messages, text messages, applications, or other methods of communication; - Administer surveys, sweepstakes, contests, or other promotional activities or events sponsored by us or our partners; - Manage our everyday business needs such as web site administration, forum management, fulfillment, analytics, fraud prevention, enforcement of our corporate reporting obligations, Terms of Use or to comply with the law, and allow you to apply for a job, post a video or sign up for special offers from third parties through the Site and/or the App. Google is a third-party vendor and uses cookies to serve ads on the Site. Google's use of advertising cookies enables it to serve ads to our users based on their visit to the Site and other sites on the Internet. Users may opt out of personalized advertising by visiting Google's Ad Settings (https://adssettings.google.com) or the Google Privacy Policy (https://policies.google.com/privacy). Online Behavioral Advertising. - We may participate in interest-based advertising programs. Consumers who wish to opt out of behavioral advertising tracking by participating advertisers are encouraged to visit the Digital Advertising Alliance's consumer choice page at https://www.aboutads.info/choices or the Network Advertising Initiative's opt-out page at https://optout.networkadvertising.org. - While there is no universally accepted standard for responding to Do Not Track (DNT) browser signals, we strive to respect user privacy preferences. We have no control over, and shall have no liability for, any third-party compliance or non-compliance with DNT or similar signals. 4. When and Why Optimal Discloses Personal Information. We will not disclose your Personal Information to third parties except to: - Affiliated companies (e.g., subsidiaries and other companies owned by or controlled by Optimal) who may only use the Personal Information for the purposes described in Section 3 above. - Our service providers that provide services for us such as sending emails on our behalf and processing payments. Our service providers are bound by law or contract to protect the Personal Information and are only allowed to use the Personal Information in accordance with the terms of our service agreements with them. - Apple Inc., when you make purchases through the Apple App Store. We may share consumption information with Apple as required by Apple's App Store Server API, including but not limited to: purchase history, usage patterns, subscription status, refund requests, transaction data, and related consumption metrics. This information is shared for purposes of fraud prevention, refund processing, subscription management, payment dispute resolution, and compliance with Apple's App Store policies and requirements. You have the right to withdraw consent for this sharing by contacting us at [email protected], though withdrawal may impact our ability to process App Store-related transactions and support requests. - Merchants, but only to the extent you have contacted the merchant, or participated in an offer, contest or other activity sponsored or offered through Optimal on behalf of the merchant. We may also provide merchants with Personal Information about the individuals who have purchased from the merchants, to send customized offers, to validate the purchases, to combat fraud, as part of legal proceedings affecting Optimal and the merchant, and to facilitate a direct relationship between merchants and customers and enable merchants to communicate electronically with customers. - Optimal business partners or advertisers, as part of an offer, contest, or other activity that is provided by or in conjunction with Optimal and its business partners and in which you have elected to participate. For example, if you are referred to Optimal from a business partner’s website or through an invitation facilitated by or in conjunction with an Optimal business partner, Optimal may provide that business partner with Contact Information and Transactional Information to validate the referral and to support the terms of the relationship between Optimal and the business partner, which may allow such business partner to contact you directly and to advertise to you. - Effect a merger, acquisition, or otherwise; to support the sale or transfer of business assets; to enforce our rights or protect our property; to protect the rights, property or safety of others, investigate fraud, respond to a government request; or as needed to support auditing, compliance, and corporate governance functions. We may also disclose Personal Information to defend ourselves in litigation or a regulatory action, and when required or advised to do so by law, such as in response to a subpoena, or similar legal process, including to law enforcement agencies, regulators, and courts in the United States and other countries where we operate. If Optimal is involved in a merger, acquisition, or sale of all or a portion of its assets, you will be notified via email and/or prominent notice on our web site of any change in ownership or uses of your Personal Information, as well as any choices you may have regarding your Personal Information. - We encourage Optimal’s merchant and business partners to adopt and post privacy policies. However, the use of your Personal Information by such parties is governed by the privacy policies of such parties and is not subject to our control. - We may also disclose information about you that is not personally identifiable. For example, we may provide our merchants, business partners, or other third parties with reports that contain aggregated and statistical data about our users. 5. Cookies and Related Technologies. When you use our Site, we collect certain information by automated or electronic means, using technologies such as cookies, pixel tags and web beacons, browser analysis tools, and web server logs. As you use our Site and applications, your browser and devices communicate with servers operated by us, our business partners and services providers to coordinate and record the interactivity and fill your requests for services and information. The information from cookies and related technology is stored in web server logs and also in web cookies kept on your computers or mobile devices, which are then transmitted back to our Site by your computers or mobile devices. These servers are operated and the cookies managed by us, our business partners or our service providers. For example, when you visit our Site, we may, and/or our service providers may, place cookies on your computers or mobile devices. Cookies allow us to recognize you when you return, track and target your interests in order to provide a customized experience. They also help us provide a customized experience and help us to detect certain kinds of fraud. A “cookie” is a small amount of information that a web server sends to your browser that stores information about your account, your preferences, and your use of the Site and/or the App. Some cookies contain serial numbers that allow us to connect your web site activity with other information we store about you in your profile or as related to your interactions with the Site and/or the App. Some cookies are temporary, whereas others may be configured to last longer. “Session” cookies are temporary cookies used for various reasons, such as to manage page views. Your browser usually erases session cookies once you exit your browser. “Persistent” cookies are more permanent cookies that are stored on your computers or mobile devices even beyond when you exit your browser. We use persistent cookies for a number of purposes, such as retrieving certain information you have previously provided (such as your user ID if you asked to be remembered), and storing your preferences. Pixel tags and web beacons are tiny graphic images placed on website pages or in our emails that allow us to determine whether you have performed specific actions. When you access these pages or open email messages, the pixel tags and web beacons generate a notice of that action to us, or our service providers. These tools allow us to measure response to our communications and improve our web pages and promotions. We collect many different types of information from cookies and other technologies. For example, we may collect information from the devices you use to access our Site, your operating system type or mobile device model, browser type, domain, and other system settings, as well as the language your system uses and the country and time zone of your device. Browsers routinely send these types of information to web servers. Our server logs also record the Internet Protocol (“IP”) addresses of the devices you use to interact with the Site and/or the Apps. An IP address is a unique identifier that devices use to identify and communicate with each other on the Internet. We may also collect information about the web site you were visiting before you came to our Site and the website you visit after you leave the Site, if this information is supplied to us by your browser. In many cases, the information we collect using cookies and other tools is used in non-identifiable ways, without any reference to Personal Information. For example, we use information we collect about web site users to optimize our Site and understand its traffic and usage patterns. In other cases, we associate the information we collect using cookies and related technologies with Personal Information. In that case, this Privacy Policy governs how we use that information. Additionally, if the settings on your location-aware device allow us to receive Location Information, we will collect that automatically. If we associate Location Information with other Personal Information, this Privacy Policy governs how we would use that information too. Optimal has relationships with third party advertising companies to place advertisements on our behalf onto other websites, and to perform tracking and reporting functions for our web site and our advertisements. We do not share Personal Information with third party advertising companies; however, these third parties may automatically collect information about your visit to our Site and other websites, your IP address, your ISP and the browser you use to visit this web site. They do this by using cookies, clear gifs and other technologies. Information collected may be used, among other things, to deliver advertising targeted to your interests and to better understand the usage and visitation of our web site and the other websites tracked by these third parties. This Privacy Policy does not cover the collection methods or use of the information collected by these third parties, and Optimal is not responsible for cookies or clear gifs in third party ads. We encourage you to review the privacy policies of these third party advertising companies to learn more about their use of cookies and other technologies. Optimal uses certain analytics software tools, including Google Analytics, and optimization services for our websites. If you would like more information on how to remove yourself from the tracking and reporting functions performed for this website by a third party, please contact [email protected]. 6. API & Data Service Privacy Practices. This section describes how Optimal collects, uses, and handles information in connection with its sports data application programming interface ("API") accessible via the Model Context Protocol ("MCP") at mcp.tangiers.ai (the "API Service"). 6.1 Information We Collect Through the API Service. When you access the API Service, we automatically collect the following information: - Query Data: The content of queries and tool calls sent to the API Service, including search terms, player names, event identifiers, and other parameters. - Session Information: OAuth tokens, session identifiers, and authentication credentials used to access the API Service. - Technical Information: Your IP address, the Third-Party AI Platform or MCP client used to connect, request timestamps, response times, HTTP headers, and user agent strings. - Usage Logs: Records of which tools are called, how frequently they are called, error codes, and other operational data related to your use of the API Service. 6.2 Third-Party AI Platform Data Flow. When you connect to the API Service through a Third-Party AI Platform (such as ChatGPT, Claude, Perplexity, or other MCP-compatible clients), queries are transmitted from the Third-Party AI Platform through our servers. We log the content of these queries and our responses for the purposes described in Section 6.3. We do not control and are not responsible for the data collection, storage, or privacy practices of any Third-Party AI Platform. Your use of Third-Party AI Platforms is subject to those platforms' own privacy policies, and we encourage you to review them. 6.3 How We Use API Information. Optimal uses information collected through the API Service to: - Operate, maintain, and improve the API Service; - Monitor usage patterns, tool popularity, and error rates for service reliability and improvement; - Enforce rate limits, usage quotas, and acceptable use policies; - Detect and prevent fraud, abuse, and unauthorized access; - Generate aggregated, anonymized, or de-identified analytics, reporting, and commercial data products; - Comply with legal obligations and respond to lawful requests. 6.4 Data Retention for API Service. API session data, including OAuth tokens and active session state, expires after a period of inactivity as determined by Company. Usage logs, including query records, tool call logs, and error logs, are retained for a reasonable period as necessary for service monitoring, security, and compliance purposes. Aggregated and anonymized data derived from API usage may be retained indefinitely. 6.5 API Data Sharing. We do not sell individual query data or API usage logs that identify you to third parties. We may share aggregated, anonymized, or de-identified data derived from API usage for any business purpose, including analytics, research, and data licensing. We may share API-related information with service providers who assist us in operating the API Service (such as cloud infrastructure and logging providers), subject to contractual obligations to protect that information. We may also disclose API-related information when required by law or to protect our rights as described in Section 4 of this Privacy Policy. 7. Referring Friends to Optimal. Optimal enables you to refer friends. You may be eligible to receive rewards (the identification, rights, obligations and limitations of which will be described as part of the applicable reward program) or to earn other benefits for referring friends (subject to Terms and Conditions for referring a friend and details available on our Site). If you wish to refer friends to Optimal, we provide you a unique referral link, which you can share directly with others via email, social media websites, or other communications methods. If someone clicks your link and takes a qualifying action, we may attribute that referral to you for purposes such as tracking or providing a reward. Optimal does not collect Personal Information about the persons with whom you share your link until the persons click the link and engage directly with Optimal. 8. Your Choices. We think that you benefit from a more personalized experience when we know more about you and how you use our Site, the App and Optimal services. However, you can limit the information you provide to Optimal, and you can limit the communications that Optimal sends to you. You can manage your subscriptions by following subscription management instructions contained in the commercial messages that we send you. You may choose to subscribe to some types of messages, and may choose to unsubscribe from others. You may update your subscription preferences from time to time. Please note that even if you unsubscribe from promotional email messages, we may still need to contact you with important transactional information related to your account and your transactions. 8.1 Apple App Store Data Sharing Consent Withdrawal. If you have made purchases through the Apple App Store and wish to withdraw your consent for sharing consumption information with Apple, you may contact us at [email protected] with the subject line "Apple Data Sharing Opt-Out" and include your account information. Please note that withdrawing this consent may impact our ability to process refunds, resolve payment disputes, or provide full customer support for App Store-related transactions. We will process your withdrawal request within 30 days of receipt. You may manage how your browser handles cookies and related technologies by adjusting its privacy and security settings. Browsers are different, so refer to instructions related to your browser to learn about cookie-related and other privacy and security settings that may be available. You may manage how your mobile device and mobile browser share Location Information with Optimal, as well as how your mobile browser handles cookies and related technologies by adjusting your mobile device privacy and security settings. Please refer to instructions provided by your mobile service provider or the manufacturer of your device to learn how to adjust your settings. You may also manage the sharing of certain Personal Information with us when you connect with us through a social media platform or application, such as Facebook. Please refer to the privacy settings of the social media website or application to determine how you may adjust our permissions and manage the interactivity between Optimal and your social media account or your mobile device. If you wish to opt out of receiving offers directly from Optimal merchants or business partners, you can follow the opt-out instructions in the emails that they send you. 9. Accessing and Correcting Personal Information. Keeping your Personal Information current helps ensure that we offer you the best deals available through our merchants and business partners. You can do several things to help keep Personal Information about you current. You can access, update and delete your Contact Information, Financial Account Information, and the other information you provided by sending us an email at [email protected]. If you want to close your account or have other questions or requests, please contact us at [email protected]. While we are ready to assist you in managing your subscriptions, closing your account, and removing your active profile, we cannot always delete records of past interactions and transactions. For example, we are required to retain records relating to previous purchases on the Site and/or the App for financial reporting and compliance reasons. We will retain your information for as long as your account is active or as needed to provide you services and to maintain a record of your transactions for financial reporting purposes. If you wish to cancel your account or request that we no longer use your information to provide you services, contact us at [email protected]. We will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements. 10. Security of Personal Information. Optimal uses commercially reasonable controls that are designed to reasonably safeguard Personal Information. Our Site is scanned on a regular basis for security holes and known vulnerabilities in order to make your visit to our Site as safe as possible. Your personal information is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems, and are required to keep the information confidential. In addition, all sensitive/credit information you supply is encrypted via Secure Socket Layer (SSL) technology. We implement a variety of security measures when a user enters, submits, or accesses their information to maintain the safety of your personal information. All transactions are processed through a gateway provider and are not stored or processed on our servers. In the event that we become aware of unauthorized access to your Personal Information in a manner that exposes, or risks exposure of, your Personal Information in a manner that is inconsistent with this Privacy Policy, we will notify affected users via email, provide a notification displayed on the Site, and provide a notification displayed in the App, without unreasonable delay and in accordance with applicable law. We also agree to cooperate with any individual who pursues legally enforceable rights against data collectors and processors who fail to adhere to the law. 11. Notice to Residents of Countries outside the United States of America. Optimal, is headquartered in the United States and the Site, the App, and related services are currently intended for use by lawful residents of the United States of America, its protectorates and territories. Personal Information may be accessed by us or transferred to us in the United States or to our affiliates, business partners, merchants, or service providers elsewhere in the world. By providing us with Personal Information, you consent to this transfer. We will protect the privacy and security of Personal Information according to our Privacy Policy, regardless of where it is processed or stored. 12. Privacy Practices of Third Parties. This Privacy Policy only addresses the use and disclosure of information by Optimal through your interaction with the App or Optimal’s web site. Other web sites that may be accessible through links from our Site may have their own privacy policies and personal information collection, use, and disclosure practices. Our merchants and business partners may have their own privacy policies, too. We encourage you to familiarize yourself with the privacy policies provided by these other parties prior to providing them with information or taking advantage of an offer or promotion. 13. Communities. Our web site may contain Communities and other areas where you may be able to publicly post information, communicate with others such as discussion boards or blogs, review products and merchants, and submit media content. Prior to posting in these areas, please read our Terms of Use carefully. All the information you post will be accessible to anyone with Internet access, and any Personal Information you include in your posting may be read, collected, and used by others. For example, if you post your email address along with a public product review, you may receive unsolicited messages from other parties. Please avoid publicly posting Personal Information. If you have questions about Personal Information posted in our Communities, please contact us. 14. Social Sharing. If you share your information via social media, your use of third-party social sharing functions, services and platforms (“Social Sharing Services”) are governed by the terms of use and privacy policies of those Social Sharing Services. Optimal has no control over those Social Sharing Services. 15. Changes to this Privacy Policy. From time to time, we may update this Privacy Policy to clarify our practices or to reflect new or different privacy practices, such as when we add new features to the App or our Site. If we make any material changes we will notify you by email (sent to the email address specified in your account) or by means of notice in the App or on the Site prior to the change becoming effective. We encourage you to periodically review this page for the latest information about our privacy practices. 16. California Privacy Rights. 16.1 California "Shine the Light" (Civil Code Section 1798.83). Residents of California can obtain certain information about the types of Personal Information that companies with whom they have an established business relationship have shared with third parties for direct marketing purposes during the preceding calendar year. In particular, the law requires that companies inform consumers about the categories of Personal Information that have been shared with third parties, the names and addresses of those third parties, and examples of the types of services or products marketed by those third parties. 16.2 California Consumer Privacy Act (CCPA). If you are a California resident, the California Consumer Privacy Act provides you with additional rights regarding your Personal Information: (a) Right to Know. You have the right to request that Optimal disclose the categories and specific pieces of Personal Information we have collected about you, the categories of sources from which your Personal Information is collected, the business or commercial purpose for collecting your Personal Information, and the categories of third parties with whom we share your Personal Information. (b) Right to Delete. You have the right to request that Optimal delete any Personal Information about you that we have collected, subject to certain exceptions permitted by law (such as completing a transaction, detecting security incidents, complying with legal obligations, or exercising free speech rights). (c) Right to Opt Out of Sale or Sharing. Optimal does not sell your Personal Information in the traditional sense. To the extent that any sharing of Personal Information with third-party advertising partners constitutes a "sale" or "sharing" under the CCPA, you have the right to opt out. To exercise this right, contact us at [email protected] with the subject line "Do Not Sell or Share My Personal Information." (d) Right to Non-Discrimination. Optimal will not discriminate against you for exercising any of your CCPA rights. We will not deny you services, charge you different prices, or provide a different level or quality of service because you exercised your privacy rights. (e) Authorized Agents. You may designate an authorized agent to submit requests on your behalf. The authorized agent must provide proof of authorization and we may still require you to verify your identity directly with us. 16.3 Exercising Your Rights. To exercise any of the rights described above, please contact us via email at [email protected], or by writing us at the following address: Optimal Attention: Privacy Office 1247 Waukegan Road Suite 100 Glenview, IL 60025 We will verify your identity before fulfilling your request and will respond within 45 days of receiving a verifiable request. If we require more time (up to 90 days total), we will inform you of the reason and extension period in writing. 16.4 Other State Privacy Laws. If you are a resident of Virginia, Colorado, Connecticut, Utah, or another state with a comprehensive consumer privacy law, you may have similar rights to access, delete, and opt out of certain processing of your Personal Information. To exercise any rights available to you under applicable state law, please contact us using the information provided above.